By Michele Visciola

This book puts forward a new paradigm to understand and implement Sustainable Innovation (SI). Innovation without sustainability leaves out large swathes of the population or generates maladaptive or misappropriate behaviors. Innovative solutions will be sustainable if they can retain individual and group differences while offering greater benefits for the common good.

When working together, designers, life, human, and social behavioral scientists can add value, which promotes behavioral changes to the advantage of sustainable models in all fields. This volume presents a guide on how to set up sustainable innovation programs, as well as ideas on how to integrate multidisciplinary teams into innovation projects. Moreover, this book offers students a synthesis of non-academic thinking on the relationship between design and behavioral science.

About the Book: “Sustainable Innovation: A New Paradigm”

“Sustainable Innovation: A New Paradigm” by Michele Visciola introduces readers to a fresh perspective on innovation that takes into account the importance of sustainability. In today’s world, where resource depletion, climate change, and social inequality are pressing issues, it is crucial to develop innovative solutions that not only address these challenges but also promote positive behavior change and benefit the common good.

This book provides a comprehensive understanding of sustainable innovation and how it can be implemented effectively. Michele Visciola argues that sustainable innovation should be inclusive and consider the diverse needs and perspectives of individuals and communities. Through a multidisciplinary approach that combines design and behavioral science, this book offers practical guidance on setting up sustainable innovation programs and integrating different expertise into innovation projects.

The author emphasizes the importance of collaboration between designers, life scientists, human scientists, and social behavioral scientists to create solutions that are both innovative and sustainable. By combining their knowledge and skills, these experts can develop strategies and interventions that lead to positive behavioral changes and contribute to sustainable development across various fields.

With its focus on sustainability and behavioral change, “Sustainable Innovation: A New Paradigm” offers a unique perspective that goes beyond traditional approaches to innovation. The book challenges readers to think differently about the role of innovation in society and highlights the potential of sustainable innovation to address pressing global issues.

Reviews and Feedback

“Sustainable Innovation: A New Paradigm” has received positive reviews from readers and experts in the field. Many have praised the book for its fresh and thought-provoking approach to innovation and sustainability.

One reviewer commends the author for bringing together different disciplines and providing practical insights on how to implement sustainable innovation. They highlight the book’s relevance to current global challenges and the importance of considering social and behavioral aspects in innovation processes.

Another reviewer appreciates the book’s synthesis of non-academic thinking on the relationship between design and behavioral science. They note that this perspective adds depth and richness to the understanding of sustainable innovation and offers valuable insights for students and professionals alike.

“Sustainable Innovation: A New Paradigm” has also been praised for its accessible writing style and clear explanations of complex concepts. The author’s ability to engage readers and make the topic relevant and relatable has been particularly appreciated by those new to the subject.

Order Your Copy Today

If you are interested in the intersection of innovation, sustainability, and behavioral science, “Sustainable Innovation: A New Paradigm” is a must-read. This book offers a fresh perspective on how innovation can contribute to a sustainable future by considering the needs of diverse populations and promoting positive behavior change.

By integrating insights from design and behavioral science, the author provides practical guidance on setting up sustainable innovation programs and encourages collaboration between different disciplines. Whether you are a student, professional, or simply curious about the future of innovation, this book will inspire you to think differently and take action.

Order your copy of “Sustainable Innovation: A New Paradigm” today and join the movement towards a more sustainable and inclusive future.