By Michele Visciola

In today’s rapidly changing world, there is an increasing need for innovation that not only meets the demands of the present but also considers the needs of future generations. Sustainable Innovation (SI) offers a new paradigm that addresses this challenge by combining innovation with sustainability principles. One book that delves into this topic is “Sustainable Innovation: A Multidisciplinary Guide” by Michele Visciola.

Visciola’s book aims to provide readers with a comprehensive understanding of SI and its implementation. The author argues that innovation alone is not enough; it must be sustainable to benefit a broader range of individuals and avoid any negative consequences. By exploring the relationship between design and behavioral science, this book offers valuable insights into the integration of multidisciplinary teams into innovation projects and how to set up sustainable innovation programs.

Through its 253 pages, “Sustainable Innovation: A Multidisciplinary Guide” offers a rich blend of academic and non-academic thinking. It serves as a synthesis of knowledge from various fields, including design, life sciences, human sciences, and social behavioral sciences. This interdisciplinary approach ensures that readers gain a holistic understanding of SI and its potential applications.

One of the key strengths of this book is its emphasis on behavioral changes. Visciola highlights that sustainable innovation should not be limited to technological advancements but should also consider changes in behavior that contribute to sustainable models. By bringing together different disciplines, sustainable innovation projects can offer solutions that cater to individual and group differences while benefiting the common good.

The book also offers practical guidance on how to initiate and implement sustainable innovation programs. It provides strategies for effective collaboration between designers, scientists, and other stakeholders and outlines steps to foster creativity and problem-solving within multidisciplinary teams. By offering these insights, Visciola equips readers with the necessary tools to navigate the complexities of sustainable innovation.

Why You Should Order “Sustainable Innovation: A Multidisciplinary Guide”

Ordering this book can be a transformative experience for professionals and students interested in sustainable innovation. Here are a few reasons why:

1. Insights from Diverse Disciplines

Visciola brings together perspectives from design, life sciences, human sciences, and social behavioral sciences to provide a comprehensive understanding of sustainable innovation. This broad scope ensures that readers gain a well-rounded perspective on the subject.

2. Practical Guidance

In addition to theoretical insights, the book offers practical guidance on how to implement and manage sustainable innovation programs. These strategies can be directly applied in real-world scenarios, making the book a valuable resource for professionals seeking to drive sustainable change in their organizations.

3. Holistic Approach

Sustainable innovation requires a holistic approach that considers not only technological advancements but also behavioral changes. This book emphasizes the importance of integrating these two aspects, ensuring that readers have a comprehensive understanding of SI.

4. Academic and Non-Academic Thinking

The book strikes the balance between academic rigor and readability. It synthesizes non-academic thinking on the relationship between design and behavioral science, making it accessible to a wide range of readers while still offering valuable insights for scholars in the field.

5. Up-to-Date Content

Published in November 2022, “Sustainable Innovation: A Multidisciplinary Guide” presents the latest thinking and research on sustainable innovation. By ordering this book, readers can stay at the forefront of developments in this rapidly evolving field.

Order Your Copy or Watch the Video

If you are passionate about sustainable innovation and want to deepen your understanding of this topic, “Sustainable Innovation: A Multidisciplinary Guide” by Michele Visciola is a must-read. Order your copy today or watch the accompanying video to gain valuable insights and practical strategies for implementing sustainable innovation in your organization. By doing so, you will not only expand your knowledge but also contribute to a more sustainable future.