Medical Persuasion: Understanding the Impact on Medical Argumentation by Vic Velanovich is a groundbreaking book that delves into the realm of persuasive communication in the medical field. Drawing upon his extensive experience as a physician-scientist, Velanovich provides a comprehensive analysis of what constitutes a persuasive argument in healthcare, shedding light on the characteristics that prompt individuals to accept the validity of the conclusion.

While the focus of the book is on medical arguments, the principles presented by Velanovich are applicable to any informal argument. The author emphasizes that although sound logical construction and true premises are crucial for establishing the logical truth of a conclusion, they are insufficient for persuasion to occur. In the real world, arguments must consider both the arguer (the individual constructing the argument) and the audience (those listening and evaluating the argument).

To illustrate his points, Velanovich presents a plethora of examples derived from medical research as well as diagnosis and treatment decisions. This approach allows readers to grasp the intricacies of medical argumentation and its impact on clinical practice.

One of the key takeaways from Medical Persuasion is the realization that the audience’s receptivity to change plays a crucial role in the effectiveness of an argument. In other words, it is not enough to have a well-structured argument with valid evidence; the ability to influence an audience’s perspective is equally important. Velanovich highlights the interplay between the logical construction of an argument and the audience’s willingness to evaluate and potentially shift their worldview.

The book’s unique contribution lies in its bridging of the gap between medical knowledge and the art of persuasion. It provides medical practitioners, researchers, and philosophers with invaluable insights into constructing compelling arguments for their peers and patients. By understanding the dynamics of persuasion, medical professionals can enhance their ability to communicate effectively, ultimately improving patient outcomes.

In addition to being a valuable resource for medical practitioners, Medical Persuasion also benefits medical trainees who are navigating the intricacies of medical knowledge and practices. By exploring the production of medical knowledge and the underlying persuasive elements, trainees can develop a more nuanced understanding of their field and its impact on healthcare delivery.

Furthermore, the book’s relevance extends beyond the medical field. Students in the social sciences and humanities can also gain valuable insights into the reception of arguments. Understanding how arguments are constructed and evaluated allows individuals in various disciplines to refine their own persuasive techniques, enhancing their ability to communicate their ideas effectively.

Product Details

• Publisher: Springer; 1st ed. 2023 edition (April 27, 2023)
• Language: English
• Format: eBook (Digital)
• Pages: 381
• ISBN-10: 3031303709
• ISBN-13: 978-3031303708

Discover the power of persuasion in the medical field with Medical Persuasion: Understanding the Impact on Medical Argumentation. Gain valuable insights into constructing compelling arguments, improve communication with peers and patients, and unlock the potential for positive change in healthcare. Order your copy today and embark on a transformative journey towards becoming a more persuasive and influential practitioner.